Marketing Course at New Era College of Arts, Science, and Technology
What is Marketing?
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
BACHELOR OF COMMERCE IN MARKETING MANAGEMENT
The Bachelor of Commerce in Marketing Management is aimed at developing graduates with competencies in Research, Communication, Business law, Use of contemporary Information Communication Technology (ICT) equipment, and Strategy implementation. Learners in this programme proceed through the curriculum in a planned sequence that culminates with the development business fundamentals and of managing and planning a marketing plan. The qualification also introduces learners to critical thinking skills by providing them with practical marketing principles, examples, and case studies, all of which develop the candidate’s cognitive abilities and enable them to develop marketing strategies across various fields, specialties and sectors.
Skill acquired from the programme:
· Innovation management skills
· Entrepreneurial skills
· Work based Learning skills
· Research , analysis and presentation skills
· Product and brand management
· Advanced planning and strategic thinking
· The ability to use your own initiative and think creatively
Modules
Semester 1
| Module Code | Title | Fundamental/ Core / Elective | Level | Credits |
| MM001/COM01 | English Language Skills | F | 5 | 10 |
| MM002/COM14 | Principles and Concepts in Marketing | F | 5 | 10 |
| MM003/COM02 | End User Computing | F | 5 | 10 |
| MM004/COM15 | Principles of Human Resource Management | F | 5 | 10 |
| MM005/COM03 | Business Mathematics | F | 6 | 10 |
| MM006/COM19 | Accounting & Finance | F | 6 | 10 |
| MM007/COM20 | Fundamentals of Project Management | F | 6 | 10 |